Rodrigo Pin is one of the newer crop of webtoonists. Having recently snuck on the scene with his Keenspace-hosted comic Alex and Ilia, he wasn't able to keep himself or his work a secret for very long. Now a very prominent voice among the newer toonists, Pin can be found spreading his words on message boards across the, umm, board.

Here's a familiar problem: You write a webcomic that's not getting nearly as many readers as you think it deserves. You're already sending press releases to the newsmagazines, you're posting announcements in the webcomic forums, you've joined web rings, and you've slapped your logo on every product Café Press offers. Still, your readership is modest, at best. You need a more aggressive marketing plan.

One problem: like most of us, your entire marketing budget comes from between the cushions on your couch.

There just aren't any rules for creating comics. Sometimes things work and sometimes they don't, and you can figure out principles to guide you in the use of these things, but there's never any rule that always works.

One first glance at Errant Story is not enough. A passing glance, and you'll likely see a fantasy genre comic that is "more of the same": Tolkien-style elves and humans coexisting in a fantasy world where magic supersedes technology, swords are ridiculously big, and guns apparently exist despite a lack of other technological developments.